Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum To Perform Live at First Annual Noble Awards in Beverly Hills Sunday

16 10 2009
Teri Hatcher (
Teri Hatcher (

Teri Hatcher, Norman Lear, Lionel Richie, Laila Ali, Nancy O’Dell
Joel Madden, Brett Ratner, Kenny Babyface Edmonds, Billy Bush and Annalynne McCord

have been confirmed on star-studded list of celebrity humanitarians attending the red carpet and Noble Awards event this Sunday, Oct. 18th at the Beverly Hilton, Beverly Hills.
Morgan Freeman is receiving a Lifetime Achievement Awardand is also confirmed.
Brian McKnight
is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet. Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month. Brian McKnight (Video)
8-year old Emily Bear – One of the youngest if not the world’s youngest composer, who played at the White House will perform live Sunday at Beverly Hilton during the two hour Noble Awards show.

Emily was the youngest solo performer in the history of the Ravinia Festival, has performed with many well known musicians, appeared on “The Ellen DeGeneres Show” five times and performed at the White House. See Events for more info and Galleries for photos and videos.
Julio Iglesias Jr. – Dejame volar

Julio Iglesias Jr. was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home. Although he has spent his whole life surrounded by music, his own personal journey into the music industry didn’t begin until the late 90’s when he released his first album in English titled “Under My Eyes” with Epic Records. With the desire to go back to his roots and reestablish himself, the budding musician searched for new territory to conquer. Julio chose to sing in Spanish and the result is the mind-expanding Tercera Dimension.
The two-hour event, hosted by Access Hollywood’s very own Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the impact of their work.
Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (
The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change will be honored along with six other previously announced charities.
During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.
“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said Janeen Mansour, creator and executive producer of the Noble Awards. “We hope this will inspire a revolution for giving not only in Hollywood, but globally.”
For more information, please  

New media critical in entertainment publicity say editors

23 02 2009

New media editors and consultants give entertainment publicists the lowdown on traditional media vs. new media. 
New media editors and 
consultants give 
entertainment publicists 
|the lowdown on 
traditional media 

vs. new media.

“Seven or eight years ago I was directing a story People Magazine was breaking on Jennifer Lopez calling off her wedding to Ben Afleck,” Managing Editor Todd Gold, told a standing-room only crowd of Entertainment Publicists Professional Society (EPPS) media workshop recently (2-19-09).

“It was significant, because it was the first time People Magazine had broken a story Online rather than saving it for the issue. It really ushered in the every minute news cycle, and the idea of a branding a story as you broke it was fascinating watching it break around the world. You could almost draw a map as it was picked up in Europe, then New York and then across the country. Now we work the same model but at different speeds.” 

“Old media and traditional media right now are suffering from many crises and its very static,” said Gold.
Managing Editor Todd Gold and Journalist Shira Lazar talk about how new media is changing the way entertainment stories are getting distributed.

Managing Editor Todd Gold 
and Journalist Shira Lazar 
talk about how new media is
changing the way entertainment
stories are getting distributed.

“In terms of getting the message out it is old, and it does seem behind the times, while new media is dynamic, it’s writing rules as it goes, while tethering with some traditional standards. 

Gold reported that gets seven million unique visitors a month, but they pay attention to smaller sites that are running and gunning, and it gives them a barometer of people’s interest.

“I think as a publicist, it is a good idea to pitch the big outlets like Entertainment Tonight and every show you can think of, but because of the Internet, you should pitch the bloggers, too,” said Former NBC Reporter and Hybrid Journalist Shire Lazar, a crossover media personality. “It is good to have your story on the big shows, and influential blogs that are not owned by CBS, NBC and the networks. They may have a better capability of making your story more viral.”

The panelists described showbiz and political media Online as the “wild, wild west, unfiltered, no fact checking and no rules.” 

Francisco Dao, The Killer Pitch defines new media (r) as Editor Zach Behrens, editor, listens in.

Francisco Dao, The Killer Pitch
defines new media (r) 
as Editor Zach Behrens, 
editor, listens in.

 “It is fast and with the lack of filtering there are pros and cons,” said Francisco Dai, The Killer Pitch. “In the old days when Todd (Gold) was an editor at People we pitched him, and if he liked it he wrote it up. If he like the story, but didn’t like you, maybe he wrote it up in maybe a negative sense. But he did the writing and he chose the articles and it came off professionally. Because of the speed and lack of filtering in new media, there’s nothing like Todd to write it up for you, or nobody like him to decide what actually deserves to be written up,” he said.   

Some publicists make the mistake with new media thinking, “wow great, now I have a platform, I don’t need to suck up to journalists, so I get to put all our stuff out there. They put out a lot of junk, which clearly reflects on your clients or whatever you are trying to promote. Since there is a lack of journalistic filter, you need to learn how to filter it yourself, said the panelists.

The panel agrees that there is a lot of fear out there about new media.  Michael Liskin, Online social networking consultant said, “People fear new media, they don’t always understand it, they ask which social networks do I get on, which ones are the best ones, how can I do this for my client and in what way? It’s the integration of all the different channels and connecting them in a way that makes sense in reciprocal connections that can do a lot for your client and yourself.

Media Consultant Michael Lisken shares his experiences with new media Online.

Media Consultant
Michael Lisken 

He cited Britney Spears’ site as a doing it right. Liskin advises, “just get going with new media. It is already happening without you anyway. So if you don’t get going, right off the bat, you’re already behind the eight ball,” he said. “It’s very important to be part of it, to be part of the conversation.” 

One example of how old media drags its potential burst was the story about Writer Michael Star, who  has a TV column for the New York Post, and broke the story given to him exclusively by NBC about Saturday Night Live Alum Jimmy Fallon to host Conan O’Brien’s vacated slot on Late Night. Then a news release came out the next day and more than three thousand articles hit the Internet on Friday, Feb. 20, 2009. The bloggers pick it up where traditional media left off. The old way is to give it to a site and hope it gets picked up, but today it’s faster with sites like Facebook, Twitter and other social networks.

“We don’t have venture capital, and I’m the only full time employee at the site along with two volunteer writers for our large audience, but I will get 50 emails an hour while trying to write posts,” said Editor Zach Behrens,, one of LA’s most popular entertainment news blogs. “So a lot of things get kicked to the side. Everyone wants to pitch us. To me a lot of it is about developing relationships.  You really have to pitch useful headlines in your email that grabs us. For me I have found instant messaging has been the best way to pitch.

Editor Zach Behrens (center) of outlines his view of traditional media vs. traditional media.

Editor Zach Behrens (center) 
of outlines 
his view of traditional
media vs. traditional media.

 “A phone call takes me away from everything, but instant messaging I do things at the same time. I can get files through, and someone sitting at their desk all day I can ask, ‘hey just a follow-up question about this story, or can you send it to me.’ Or with people I have developed relationships on Mondays I instant message everyone and say, ‘hey what’s going on in the art scene this week, because I need to know about it or assign a story.’ Those instant message conversations reduce spam. It’s like twitter, we are so immediate and we always want to be original in our reporting, but if I am calling for a quick quote, I’m ready to go to press in five minutes.” 

“The number one reason stories viral out on the Internet is news,” said Fancast’s Managing Editor Todd Gold. “It doesn’t change from traditional media when you have something hot that people want to know about. The subcategory of that is you have something quirky, funny, a twist on whatever. Two examples: We had a Dancing With The Stars contestant blogging on our site last season exclusively, and when she got sick and went to the hospital she blogged about it, and it was picked up everywhere. Or  something quirky: The head of Menza gave us a list of the smartest TV shows ever.  It got picked up around the world. It is really about the best news and information. In terms of pitching, we’ve been new and under the radar.  We have been making sure the usual experience is a phenomenal one in terms of watching video.”

Fancast streams hundreds of TV shows and 9,000 hours of full length episodes in current hits, classics and past shows so we go the experience right. Now we combine it with editorial. “We are competing with TV Guide and Entertainment Weekly at that level so we are looking for big stories. One of the great things of working Online as opposed to a magazine is we have unlimited space, we don’t worry about paper cuts, so we do as much as we can with every pitch that our human resources allow.”

 “New media runs the gamete,” said Francisco Dao, Media Consult, The Killer Pitch.

“New media can be everything from a fan site to your twitter account. You really need to do it all. It is fast, where I can take it or you can take it and go directly to the audience. That’s how I see it.”

Standing room only for the new media workshop at ICG headquarters in Hollywood, Ca.

Standing room only 
for the new media 
workshop at ICG 
headquarters in 
Hollywood, Ca.

 Dao cited Miami’s Basketball Star Shaquille O’Neal story. Shaq recently got on and tweeted a question direct and unfiltered asking, “what should I have for dinner at Quiznos?’ Shaq doesn’t always think about what he’s saying and will do quirky popular things. It makes him that much more likeable. Now, Ashton  Kutcher and Demi Moore have a Twitter account but are more careful. They still do movies, still do interviews on ET, but the new media is the ability for everyone sitting on this panel to go direct, go unfiltered, to have conversations with their audience. And maybe a different conversation,” Dai said. 

According to Gold at, standards of quality are being incorporated into in a new model of the future.  He said, “If you are pitching a story in a newspaper or a magazine, you’re hoping that story is interesting enough that the reader remembers to tune into that show or program their DVR.Managing Editor Todd Gold (center), editor, says quality still matters in blogging and new media. Left is Michael Liskin and on his right is Hybrid Journalist Shira Lazar.
Managing Editor Todd Gold (center), editor, 
says quality still matters in blogging and new media. 
Left is Michael Liskin and on his right is Hybrid 
Journalist Shira Lazar.

“When you go on to, you’re getting a story, embedded in the story you’re getting the full episode or a preview clip as well as pictures, along with tune-in information. It is all right there and it is immediate. People are reading the story, watching the TV show, their watching the preview, they get tune-in info and soon they’ll be able to hit a button and program their DVR right from that story.”